They are everywhere: in magazines, in newspapers, on the radio, at the movie theater, and on television. It is important that we protect ourselves from marketing "tricks", which are intended to "hook" the viewers/readers/
listeners. Perhaps the product is cheaply made. Maybe it isn't as it appears. Is it worth the price? Is it something you need? Let's dive right in to a commercial and hone our reading skills along the way.
The commercial below is for a product we all know - sugar.
How does sugar get from cane to the powder we use?
Where else is sugar grown?
Does sugar cane taste like granulated sugar?
Sugar must be grown in a tropical climate.
Are Hawaiian children less civilized than we are?
Sugar cane is better than artificial sweeteners.
The H in C&H must stand for Hawaii. If so, what does the C represent?
We use this brand of sugar in my house.
We love sugary foods and make lots of sweets during the holidays.
This makes me feel like I want to join the children in their simple lifestyle.
It seems this company is fostering unhealthy eating habits.
The commercial is effective because of the simple, light jingle. It is memorable.
This commercial is a simple one, without flashy special effects or animation.