They are everywhere: in magazines, in newspapers, on the radio, at the movie theater, and on television. It is important that we protect ourselves from marketing "tricks", which are intended to "hook" the viewers/readers/
listeners. Perhaps the product is cheaply made. Maybe it isn't as it appears. Is it worth the price? Is it something you need? Let's dive right in to a commercial and hone our reading skills along the way.
The commercial below is for a popular breakfast cereal - Honeycomb.
QUESTION What must be added to this product to make it a "nutritious breakfast"? Does a "big bite" mean "big taste"? Why does this cereal need to be hidden in a secret clubhouse? PREDICT The man in the overcoat will take this cereal back to his bosses who will use it in a secret plot to defend his country. INFER The man in the overcoat is a secret government spy. The children in the hideout are a secret gang who have discovered a "secret" cereal. I wonder if big pieces of cereal means there will be less servings in the box. | CONNECT I have not tried this cereal, but I have tried other cereals. I have read about cereal not being the best breakfast for people to eat. FEEL It would be awesome to be a part of a secret club, with our own clubhouse that no one knew about. I would be scared if a strange man in an overcoat knocked on my door. EVALUATE The song seems memorable and catchy. Kids will remember this song when they see the cereal on the store shelf. |