They are everywhere: in magazines, in newspapers, on the radio, at the movie theater, and on television. It is important that we protect ourselves from marketing "tricks", which are intended to "hook" the viewers/readers/
listeners. Perhaps the product is cheaply made. Maybe it isn't as it appears. Is it worth the price? Is it something you need? Let's dive right in to a commercial and hone our reading skills along the way.
The commercial below is for the number one fast food restaurant of all time.
Is cleanliness important when selecting a restaurant?
Why didn't they show food in this commercial?
People will be more apt to eat in a clean restaurant.
McDonald's must be a fun, energetic place to work.
Overworked people - people who need a break - will appreciate that McDonald's makes it easy to feed a family.
McDonald's is often criticized for offering unhealthy food.
I know the mascot for this restaurant is a clown with red hair.
I love the energy of this commercial. It makes me want to sing and dance.
A restaurant that does not show food in its advertising may not be proud of its menu.
The song is catchy and sticks in the mind of the consumer.