They are everywhere: in magazines, in newspapers, on the radio, at the movie theater, and on television. It is important that we protect ourselves from marketing "tricks", which are intended to "hook" the viewers/readers/
listeners. Perhaps the product is cheaply made. Maybe it isn't as it appears. Is it worth the price? Is it something you need? Let's dive right in to a commercial and hone our reading skills along the way.
The product advertised below - Space Food Sticks - took advantage of the U.S.A.'s fascination with visiting outer space.
Did the astronauts really eat these in space?
Are these still available? Is there anything similar to them today?
Has NASA changed its name since this commercial was produced.
Kids were probably attracted to this snack because space was a really big deal during the time it was marketed.
It appears to be dry. Perhaps it has a chalky texture.
Could this product be classified as a diet food?
If it is in the breakfast section of the store, does that mean that one 40-calorie stick can replace a whole breakfast?
NASA's mission has changed since this commercial
We are still encouraged to watch what we eat and snack on.
Pillsbury has a plant right here in Joplin, Missouri.
This might make us feel patriotic, proud of the endeavors of the U.S. Aerospace Program.
I feel like Pillsbury criticizing my family's choices in snack foods. Are they saying I'm not as good as kids who eat their product?
There were no real astronauts in the commercial.
This commercial is all over the place, starting by appealing to space lovers, then talking about healthy snacks. Writers should have picked a single message.