There are multiple aspects to the "bullying issue", but let's simplify it as much as we can.
For much of the time, parents and educators reduce it even further to say there is a "bullying issue"; that is, we reduce it as follows:
There is a great need to let students solve their own problems, but there is also a dire need for explicit teaching for both the bullier and the bullied. Yes, that's right: I am a teacher. I teach kids how to solve problems. I try very hard not to solve their problems for them. I know exactly what Brooks Gibbs is saying in the video above.
We've heard many times about how words can indeed hurt a person, but I still used that line.
Sticks and stones may break my bones, but words will never hurt me.