They are everywhere: in magazines, in newspapers, on the radio, at the movie theater, and on television. It is important that we protect ourselves from marketing "tricks", which are intended to "hook" the viewers/readers/
listeners. Perhaps the product is cheaply made. Maybe it isn't as it appears. Is it worth the price? Is it something you need? Let's dive right in to a commercial and hone our reading skills along the way.
The commercial below is for the first video game system that really got things started - Atari.
QUESTION Who are the actors in this commercial? How much did these game systems cost? How much are these systems worth today? How many of these systems were sold? Were these game systems fun to play? PREDICT Video games will become more realistic and involve more interactive in the future. INFER This was one of the first systems that worked on a TV at home. Where were video games played before this? | CONNECT Technology, graphics, and interactions have improved greatly since this product was popular. The baseball player in this advertisement is still being punished for unsavory activity within the sport - well after this advertisement was produced. FEEL I wish today's games were less violent. This may show a decline of our civilization since the more innocent themes of the original video game systems. EVALUATE This commercial is primitive by today's standards. Using known stars of the day date the commercial. |