When we break apart the skills involved in reading comprehension, we are constantly amazed at how many skills there really are. We use the same skills when we watch TV shows, listen to music, and view advertisements.
They are everywhere: in magazines, in newspapers, on the radio, at the movie theater, and on television. It is important that we protect ourselves from marketing "tricks", which are intended to "hook" the viewers/readers/
listeners. Perhaps the product is cheaply made. Maybe it isn't as it appears. Is it worth the price? Is it something you need? Let's dive right in to a commercial and hone our reading skills along the way.
This was a huge commercial that got people's attention with its idealistic message.
They are everywhere: in magazines, in newspapers, on the radio, at the movie theater, and on television. It is important that we protect ourselves from marketing "tricks", which are intended to "hook" the viewers/readers/
listeners. Perhaps the product is cheaply made. Maybe it isn't as it appears. Is it worth the price? Is it something you need? Let's dive right in to a commercial and hone our reading skills along the way.
This was a huge commercial that got people's attention with its idealistic message.
| QUESTION What does "sing in perfect harmony" mean? Why was this such a popular advertisement when it was released? Why is Coke called "the real thing"? PREDICT This ad was popular because the song is easy to learn. This ad was popular because of its positive message. INFER The company wanted people to think of Coke when they thought of peace, love and respect. The company used a diverse group of people to emphasize their global brand. | CONNECT People would dress differently if this commercial was remade today. I drink soft drinks from time to time. Other cola brands include Pepsi, RC, and Dr. Pepper. FEEL This makes me feel good about humanity because... I feel like this advertisement is "preaching" to me when it... EVALUATE There is no mention of artificial ingredients, high calories, or diseases caused by overuse of this product. This commercial could be made better by... |
For more information about these six reading skills, see Reading Like a Reader.
