When we break apart the skills involved in reading comprehension, we are constantly amazed at how many skills there really are. We use the same skills when we watch TV shows, listen to music, and view advertisements.
They are everywhere: in magazines, in newspapers, on the radio, at the movie theater, and on television. It is important that we protect ourselves from marketing "tricks", which are intended to "hook" the viewers/readers/
listeners. Perhaps the product is cheaply made. Maybe it isn't as it appears. Is it worth the price? Is it something you need? Let's dive right in to a commercial and hone our reading skills along the way.
Here is the commercial that started the Got Milk campaign.
They are everywhere: in magazines, in newspapers, on the radio, at the movie theater, and on television. It is important that we protect ourselves from marketing "tricks", which are intended to "hook" the viewers/readers/
listeners. Perhaps the product is cheaply made. Maybe it isn't as it appears. Is it worth the price? Is it something you need? Let's dive right in to a commercial and hone our reading skills along the way.
Here is the commercial that started the Got Milk campaign.
| QUESTION Why did Alexander Hamilton and Aaron Burr feel they had to duel? Why is this man making a sandwich in a museum? PREDICT I think this man will feel pretty bad that he lost the $10,000 contest on the radio. I predict that this man will remember his loss every time he eats a peanut butter sandwich in the future. INFER Milk helps wash down bread with sticky peanut butter on it. This man is an employee of the Alexander Hamilton museum. The museum must be closed. | CONNECT I have tried to win a radio contest. Sometimes peanut butter can get stuck to the roof of your mouth. FEEL I feel pity for the man who lost the contest just because the announcer couldn't understand him. I thought the commercial was funny and memorable. EVALUATE This was the first Got Milk? commercial. The campaign was successful and people still refer to it. This was a little story all wrapped up in a short package. It has an effective beginning, middle, and end. |
For more information about these six reading skills, see Reading Like a Reader.
