When we break apart the skills involved in reading comprehension, we are constantly amazed at how many skills there really are. We use the same skills when we watch TV shows, listen to music, and view advertisements.
They are everywhere: in magazines, in newspapers, on the radio, at the movie theater, and on television. It is important that we protect ourselves from marketing "tricks", which are intended to "hook" the viewers/readers/
listeners. Perhaps the product is cheaply made. Maybe it isn't as it appears. Is it worth the price? Is it something you need? Let's dive right in to a commercial and hone our reading skills along the way.
The product advertised below is the source of some great childhood memories for many men and women.
They are everywhere: in magazines, in newspapers, on the radio, at the movie theater, and on television. It is important that we protect ourselves from marketing "tricks", which are intended to "hook" the viewers/readers/
listeners. Perhaps the product is cheaply made. Maybe it isn't as it appears. Is it worth the price? Is it something you need? Let's dive right in to a commercial and hone our reading skills along the way.
The product advertised below is the source of some great childhood memories for many men and women.
| QUESTION Why was this music chosen for the commercial? Which action on the Big Wheel is the most fun? Does the Big Wheel come in any other colors? PREDICT This product will be ineffective on some surfaces, because... Could the brake could easily break? INFER For what age of child is this product intended? How do you know? What part of the commercial supports the idea that this product might be dangerous? | CONNECT What products would kids prefer to this one, today? Will this product appeal to car racing fans? FEEL How does this commercial make you feel? EVALUATE This is or is not a great product for kids my age, because... This product will make children reckless, because it encourages... Is it appropriate to race these things in the street? Will this product work as shown in the commercial? How long will this product last with rugged play? |
For more information about these six reading skills, see Reading Like a Reader.
