When we break apart the skills involved in reading comprehension, we are constantly amazed at how many skills there really are. We use the same skills when we watch TV shows, listen to music, and view advertisements.
They are everywhere: in magazines, in newspapers, on the radio, at the movie theater, and on television. It is important that we protect ourselves from marketing "tricks", which are intended to "hook" the viewers/readers/
listeners. Perhaps the product is cheaply made. Maybe it isn't as it appears. Is it worth the price? Is it something you need? Let's dive right in to a commercial and hone our reading skills along the way.
The commercial below is for the number one fast food restaurant of all time.
They are everywhere: in magazines, in newspapers, on the radio, at the movie theater, and on television. It is important that we protect ourselves from marketing "tricks", which are intended to "hook" the viewers/readers/
listeners. Perhaps the product is cheaply made. Maybe it isn't as it appears. Is it worth the price? Is it something you need? Let's dive right in to a commercial and hone our reading skills along the way.
The commercial below is for the number one fast food restaurant of all time.
| QUESTION Is cleanliness important when selecting a restaurant? Why didn't they show food in this commercial? PREDICT People will be more apt to eat in a clean restaurant. INFER McDonald's must be a fun, energetic place to work. Overworked people - people who need a break - will appreciate that McDonald's makes it easy to feed a family. | CONNECT McDonald's is often criticized for offering unhealthy food. I know the mascot for this restaurant is a clown with red hair. FEEL I love the energy of this commercial. It makes me want to sing and dance. EVALUATE A restaurant that does not show food in its advertising may not be proud of its menu. The song is catchy and sticks in the mind of the consumer. |
For more information about these six reading skills, see Reading Like a Reader.
